M&G Global Funds Brochure

Graphic Design

In 2018, Prudential decided to expand its unit trust fund offering and extended its operations, creating four new dollar-based global funds. This presented the opportunity for their clients to access and gain exposure to international markets without the administrative nightmares associated with dealing with foreign exchange red tape.

In order to market and attract attention to this new capability as well as explain and simplify of the complexities of this type of investment, our distribution team requested that we create a sales aid to serve this function.

This brochure is designed with digital in mind: from the landscape widescreen format to the interactive buttons, it assists in giving the user a sense that it is part of a bigger whole. All the information that is dynamic and subject to change is intelligently linked to M&G Investments’ website, allowing the brochure to stay up-to-date irrespective of how the funds change.